OUR TEAM
Founded with
innovation in mind
The team that built the first SaaS channel data management platform in pharma is now building its AI-native successor.
Our Leadership
Dave Janca
Founder
Healthcare distribution and channel-management leader with 35+ years of experience building innovative technology companies and advancing pharmaceutical supply-chain analytics.
Conrad Morgiewicz
Vice President of Business Development
Experienced healthcare technology and sales executive with 16+ years in pharmaceutical channel data, complemented by leadership experience across life sciences, logistics, and supply-chain technology.
Cam Hall
Chief Operating Officer & Head of Products
Healthcare technology and product leader with 15+ years of experience overseeing pharmaceutical channel-data platforms, product strategy, and client services.
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Lisa Arthurs
Executive Director of Business Development
SaaS sales and account management leader specializing in healthcare technology, strategic partnerships, revenue growth, and expanding high-value client relationships.
Judy Feldman
Consulting & Data Strategy
Data and technology strategist who helps healthcare and pharmaceutical organizations connect business strategy with technology to unlock greater value from their data.
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Founder
Dave Janca
VineMeds’ founder, Dave Janca, brings over 35 years of industry experience to the company. Dave’s most recent success was ValueCentric, LLC which he founded 2002. He quickly built the company into the leader in Channel data management, analytics, and reporting solutions. As the first SaaS platform in pharma, ValueTrak evolved to include data and services to support specialty pharmacy and medical products. Dave sold ValueCentric in 2019 to IQVIA (IQVIA:NYSE - IQV).
In 1995, Dave co-founded Supply Chain Solutions, an enterprise replenishment technology company. The SCORE product, developed under Dave’s leadership, remains the standard for replenishment activities in the pharmaceutical distribution industry. NonStop Solutions, (now Manhattan Associates, NASDAQ: MANH) acquired Supply Chain Solutions in 2000.
Dave began his career in the healthcare industry spending ten years with Cardinal Health as Vice President of Purchasing. Dave is viewed as an expert in the healthcare distribution supply channel. He holds an undergraduate degree in Business Administration and an MBA in Marketing.
Dave was recently named the recipient of the 2023 Distribution Management Award for Industry Leadership by the Healthcare Distribution Alliance (HDA). This award honors an individual who has greatly enhanced and elevated trading partner relationships, contributed to the development of industry knowledge and has actively participated to advance the state of the industry.
Vice President of Business Development
Conrad Morgiewicz
Conrad is an experienced sales executive within the healthcare data and software services industry as well as the supply chain and logistics technology industry. For over 16 years, Conrad served as Senior Account Executive and Head of Sales at ValueCentric/IQVIA, responsible for sales of its flagship product, ValueTrak, a platform used by pharmaceutical manufacturers, wholesalers, retailers, and other participants in the pharmaceutical supply channel. Most recently Conrad was an Area Vice President of Life Sciences at Komodo Health.
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Prior to Conrad’s experiences in the Healthcare Industry, Conrad’s sales and leadership experiences in Supply Chain technologies included his selection as the first US Sales Executive for on-demand logistics services at CubeRoute/Decartes, Sales Account Manager at WebPlan/Kinaxis, and Business Development manager at Lockheed Martin.
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Conrad is a US Air Force Veteran with a bachelor’s degree in Mechanical Engineering from Manhattan College and a graduate of USAF Squadrons Officers School.
Chief Operating Officer & Head of Products
Cam Hall
Cam Hall is an experienced executive with a diverse background in healthcare, data analytics and technology. For over 15 years, Cam led the Product and Client Service organizations at ValueCentric/IQVIA, managing the company’s flagship product, ValueTrak, a platform used by pharmaceutical manufacturers, wholesalers, retailers, and other participants in the pharmaceutical supply channel. Cam frequently appears at major pharmaceutical conferences as a guest speaker and subject matter expert speaking about key industry topics including supply chain analytics best practices and the implications of serialization for the pharmaceutical industry.
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Prior to ValueCentric, Cam worked as a Product Manager at BlackBerry (formerly Research in Motion), where he was responsible for launching numerous BlackBerry handheld devices across the U.S. and Canada.
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Cam holds a degree in Mathematics and Physics from the University of Waterloo in Waterloo, Ontario, Canada, and an MBA from University at Buffalo.
Executive Director of Business Development
Lisa Arthurs
Lisa Arthurs is the Executive Director, Business Development at VineMeds, Inc. Lisa is recognized industry-wide for her expertise in SaaS solution sales and account management. Her consultative leadership style has consistently driven revenue growth and client retention, overseeing multimillion-dollar pipelines and developing high-value partnerships that expand market share. She is celebrated for her ability to uncover new business opportunities, implement innovative strategies, and enhance client value and profitability—all while maintaining the highest standards of professionalism and integrity.
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Lisa most recently held the position of Vice President, Trade at Two Labs, Inc., where she was responsible for directing the ongoing development and management of trade team processes as well as client deliverables. Her leadership contributed to a high rate of client contract renewals and maintained consistent revenue streams for the organization. Prior to that, as Director of Business Development at Claritas Rx, Inc., she contributed to revenue growth, revamped RFP strategies, and partnered across departments to drive upselling and new client acquisition.
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Lisa’s impressive career also includes leadership roles at ValueCentric, LLC, and the Healthcare Distribution Management Association (HDMA, now HDA), where she spearheaded the development of industry standards, practices, and guidelines for healthcare inventory management data. Her strategic planning, financial acumen, and commitment to operational excellence have positioned her as a trusted advisor to executives and a champion for innovation and client success.
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Lisa holds a Bachelor of Science degree from Radford University. Her dedication to fostering strong stakeholder relationships, driving cross-functional collaboration, and cultivating inclusive work environments makes her an outstanding addition to the VineMeds team.
Consulting & Data Strategy
Judy Feldman
Judy Feldman’s passion is finding the intersection between business strategies and Information Technologies; her focus is leveraging data strategies to increase value to companies. She got her start in IT in the aerospace industry where she ran a business area for Raytheon. She moved back to her hometown of Buffalo to be close to family and help an entrepreneurial company mature. She subsequently moved into the healthcare payer industry where, as CIO, she helped a company restructure their core data & technologies to enable visionary business strategies. Judy branched out as an independent consultant, servicing clients in healthcare and pharmaceutical supply chain.
Judy has an undergraduate degree in Computer Science/Mathematics from SUNY at Albany and a graduate degree from the Viterbi school of Engineering at University of Southern California (USC). Judy is proud to serve on several local boards and is currently on the Dean’s Advisory Council for the University at Buffalo School of Engineering. In her spare time, Judy mentors startups and sponsors women in STEM.
